Finish "Combinations" by Wieden & Kennedy London

Finish's "Who cleans the cleaner?" campaign continues in 2017 by focussing on the strange (and disgusting) combinations that end up together in a dishwasher, from fish soup with rice pudding to scrambled eggs with cat food.

Created by Wieden & Kennedy London, the latest spot maintains the quirky and striking visual style from earlier ads, which launched in 2015. This year’s efforts will include seasonal videos featuring topical dishes as well as outdoor and digital promotions. The ad was created by Ben Polkinghorne and Scott Kelly at W&K and directed by The Sacred Egg through Riff Raff. 

Credits

Creative directors
Head of design
Retoucher
Executive creative directors
Production
Director
Executive producer
Production designer
Kiev production designer
Editorial
Editor
2D supervisor
3D supervisor
VFX producer
Colourist
Music
Track
Producer
Sound design
Producer
Photographer