AgencyWieden & Kennedy London
SectorFMCG and Household products
Finish explores the link between two of life's constants (ageing and heartbreak) and dishes in a pair of new TV ads by Wieden & Kennedy London.
The spots, which breaks on TV today (28 March), follow W&K's successful "dishes" and "glasses" ads for the brand, which ran in 2015. In the new work, heartbreak and ageing are viewed through the lens of the dirty dishes they leave in their wake – for example, as a result of comfort eating, or birthday parties with lots of cake.