Finlandia Vodka, the premium spirit brand from Finland, is talking
to agency networks about its global advertising account as it moves to
pitch itself against trendy rivals such as Absolut Vodka.
The DDB, Grey and Ammirati Puris Lintas networks are pitching for the
account. There is no direct incumbent on the business, as it is the
first time that the account will be run on a global basis.
DDB is the incumbent in Finland while in the US the business has been
handled by the Lowe Group subsidiary, the Martin Agency, since 1997.
There is no UK incumbent but the global campaign would probably run
The agency hunt is being conducted by Finlandia’s Helsinki-based head of
marketing, Eva Wuite Lindholm, who confirmed: ’We are in the middle of
Sources were unable to give an indication of what the advertising budget
will be, but the company spends dollars 15 million a year in the US
The search for an agency coincides with the brand moving its UK
distribution out of Allied-Domecq and into Highland Distillers, a switch
which became effective from the start of this week.
Other brands distributed by Highland Distillers include Famous Grouse
Finest Scotch Whisky and the Macallan Highland Malt Whisky.