Created by Beattie McGuinness Bungay for First Choice, this ad highlights the extra legroom the holiday company offers on its long-haul flights. The entire ad is shot against a blue sky and shows a number of people jumping in slow motion, giving the effect that they are floating in space. The idea is that it is a big sky, so why can't we have a little more space? The ad ends with the strapline: "That's why we're First Choice." The campaign will appear across TV, radio, press, online and cinema.