First Direct chief and Metro Bank founder to launch digitally-led national bank

Anthony Thomson, the former marketer and founder of Metro Bank, is gearing up to launch Atom, a digitally led bank that will not have a presence on the high street.

Anthony Thomson: set to launch a digitally led bank (photo: Drew Gibson)
Anthony Thomson: set to launch a digitally led bank (photo: Drew Gibson)

According to Sky News, Thomson, who stepped down as Metro Bank chairman in 2012, has secured First Direct chief executive Mark Mullen to lead the new venture.

It is understood the new business will launch in 2015, subject to regulatory approval. It will not have any physical branches and its services will be run online and through apps.

Both former marketers, Thomson co-founded Metro Bank in 2008, while Mullen, who is the chief executive of First Direct, was formerly the head of marketing at the HSBC-owned bank.

Designed entirely for the digital age, Atom will be the UK’s first real alternative to the established banks

Thomson said: "Designed entirely for the digital age and with none of the legacy issues of the past, Atom will be the UK’s first real alternative to the established banks. 

"Atom will be led and governed by an experienced and imaginative team who have a passion for people and know what it takes to put the customer at the heart of an organisation. Together we will offer our personal and business customers both better customer service and better value. 

"We believe that Atom will be the 21st century choice for customers who want a bank that’s not just different, but more importantly, better."

In 2009, Mullen left his position at the bank to take on a senior marketing role at HSBC Bank Middle East. He returned to the bank as chief executive in 2011. 

Writing for Marketing last year, Thomson said ahead of the TSB and Tesco brands' entrance into the retail banking sector, that marketers must put the needs of their customers before the needs of the bank. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published