First Direct "unexpected" by JWT London

First Direct has launched a TV campaign supported by press, digital and outdoor work. The 60-second TV spot, created by JWT London, introduces a platypus character called Barry and will run in the UK until November. It was written by Miles Bingham and Andrew Dobbie, art directed by  Kevin Masters and Ronnie Vlcek. It was directed by Dom & Nic through Outsider.


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