First look: EE ad with Kevin Bacon

EE, the brand previously known as Everything Everywhere, has unveiled its first multi-million pound TV ad campaign by Saatchi & Saatchi starring Hollywood A-lister, Kevin Bacon.

The first 115-second ad, which launches tomorrow during The X Factor on ITV, will promote the UK’s first superfast 4G mobile and Fibre Broadband service.

Inspired by the six degrees of Kevin Bacon concept, the ad sees Kevin Bacon show how he’s linked to people from all over the world - from Tom Hanks to Ken Barlow from Coronation Street – and informs viewers how they can become just like him by joining a connected network.

The TV ad will be followed by four other TV spots, also featuring Bacon, which will air across the rest of the year and into 2013. The campaign will also run across press, digital and outdoor media.

A 65-second cut-down of the launch film will air on cinema screens nationwide for four weeks, before being replaced with a new 65-second spot promoting EE Film Club, featuring five of Bacon’s best-known movie characters debating which film to see at the cinema.

Rob Potts and Andy Jex were the executive creative directors on the ad. Potts was also the copywriter and Jex was the art director. The ad was directed by Ringan Ledwidge. Rattling Stick was the production company behind the spot.

The fully integrated campaign includes social and digital elements created by Poke. Publicis Chemistry handled the direct mail, retail and parts of the digital communications. MEC handled the media planning and buying.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published