The exhibition is taking place at the Saatchi Gallery in London, and takes a creative look at the craftmanship that goes into Rolls-Royce vehicles.
In one room, visitors can mimic Spirit of Ecstasy, the famous Rolls-Royce bonnet ornament of a woman with her arms outstretched. A video wall in one room will emulate a visitor's pose through light particle animation.
In another, visitors can choose from the Rolls-Royce vehicle colour palette through a digital display, then see the room change colour to match.
The idea is to bring Rolls-Royce vividly to life for consumers who may never actually buy one of the high-end vehicles themselves.
Torsten Müller-Ötvös, chief executive, said: "For a long time we have been inspired by the notion that Rolls-Royce captivates an audience far beyond those that choose to commission one of our motor cars."
Brand: Rolls-Royce Motor Cars