First zero gravity idents released by National Geographic Channel

LONDON - Brothers and Sisters today released the world's first channel idents filmed in zero gravity, for the National Geographic Channel.

The short films were commissioned to celebrate the channel's upcoming Space Week.

The ad was made by 14 people performing a range of experiments whilst inside a G-Force One airplane.

Each time zero gravity was achieved on the plane, the crew began performing.

One ident shows a collection of pool balls being hit by the cue ball, whilst another shows the crew bursting a balloon filled with water.

Each of the 13 idents also includes the National Geographic's iconic yellow border, which floats weightlessly around the ship.


Zero gravity idents
National Geographic Channel
Create a set of idents in zero gravity to celebrate the channel's Space Week
Creative agency
brothers and sisters
Creative Director
Steve Shannon
Thanh Chu
Art director
Pedro Garcia
Danny Vaia
Production company
brothers and sisters/Serious Pictures
Tracy Macassey and Ben Croker
Billy Mead
Audio post-production
National Geographic Channels worldwide (except US).

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).