Fish4 has created an inhouse sales team, ending its arrangement
with Real Media.
Chantal Burns, the former ad manager of IPC’s Woman & Home, will run the
dotcom’s national sales team.
Also joining are Sarah Lindsay Bush, also from IPC, Karen Keene, who
arrives from Martin Leach Publishing and Katie Knight, an ex-client
services account manager at Emap.
John Bennett, former business development manager at ITN, will head a
separate recruitment sales team. At ITN, Bennett was responsible for
selling archive news. He will run a unit comprising Paul Zurcher, Paul
Moreton and Teri Godly.
Recruitment was previously sold via Fish4’s network of 800 regional
’We have moved to inhouse representation after a series of dramatic
increases in traffic and audience,’ said Jonathan Lines, Fish4’s sales
and marketing director. ’Since our launch in October, Fish4 has grown
Fish4 was set up by six regional newspaper groups and comprises
Fish4Homes, Fish4Cars and Fish4Jobs.
The company will continue to use Real Media’s ad serving system Open