Fish4 ends contract with Real Media to build inhouse team

Fish4 has created an inhouse sales team, ending its arrangement with Real Media.

Fish4 has created an inhouse sales team, ending its arrangement

with Real Media.



Chantal Burns, the former ad manager of IPC’s Woman & Home, will run the

dotcom’s national sales team.



Also joining are Sarah Lindsay Bush, also from IPC, Karen Keene, who

arrives from Martin Leach Publishing and Katie Knight, an ex-client

services account manager at Emap.



John Bennett, former business development manager at ITN, will head a

separate recruitment sales team. At ITN, Bennett was responsible for

selling archive news. He will run a unit comprising Paul Zurcher, Paul

Moreton and Teri Godly.



Recruitment was previously sold via Fish4’s network of 800 regional

newspapers.



’We have moved to inhouse representation after a series of dramatic

increases in traffic and audience,’ said Jonathan Lines, Fish4’s sales

and marketing director. ’Since our launch in October, Fish4 has grown

four-fold.’



Fish4 was set up by six regional newspaper groups and comprises

Fish4Homes, Fish4Cars and Fish4Jobs.



The company will continue to use Real Media’s ad serving system Open

Adstream.



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