The online property, cars and jobs website Fish4 is hoping to lure
users to its service with a pounds 1.3 million ad campaign set to run
until 18 June.
The first stage of the push - comprising 1,357 six-sheet posters at
major railway stations - broke last week, with planning and buying
through CIA Media Solutions in Manchester.
A national 48-sheet campaign will roll out across 2,500 sites this week,
backed up by an online ad blitz on Excite, Yahoo!, Lycos and other
sites, booked by Manchester agency Exist.com.
The ads are the second phase of Fish4’s pounds 20 million marketing plan
The campaign follows a number of staff appointments, which have
increased the company’s inhouse sales team to 20.
New recruits include Chantal Burns, former head of sales at IPC’s Woman
and Home, who joined in April as agency sales manager and now heads a
team of seven.
Other key sales personnel are Gifford Sutherland, publisher of the cars
and houses sites, who was previously a director in Auto Trader’s
new-media operation, and job site publisher Rayne Roberts, formerly of
Although Fish4 belongs to a consortium of local newspaper groups -
including Northcliffe and Newsquest Media - sales and marketing director
Jonathan Lines said the classified ads were ’just one aspect of our
content. We deal directly with clients to bulk upload cars and jobs on
to the site.’
The number of property ads on the site is set to soar, following a deal
offering UK estate agents part of a 20 per cent stake in Fish4.