Fish4 launches outdoor and web ad push

The online property, cars and jobs website Fish4 is hoping to lure users to its service with a pounds 1.3 million ad campaign set to run until 18 June.

The online property, cars and jobs website Fish4 is hoping to lure

users to its service with a pounds 1.3 million ad campaign set to run

until 18 June.



The first stage of the push - comprising 1,357 six-sheet posters at

major railway stations - broke last week, with planning and buying

through CIA Media Solutions in Manchester.



A national 48-sheet campaign will roll out across 2,500 sites this week,

backed up by an online ad blitz on Excite, Yahoo!, Lycos and other

sites, booked by Manchester agency Exist.com.



The ads are the second phase of Fish4’s pounds 20 million marketing plan

for 2000.



The campaign follows a number of staff appointments, which have

increased the company’s inhouse sales team to 20.



New recruits include Chantal Burns, former head of sales at IPC’s Woman

and Home, who joined in April as agency sales manager and now heads a

team of seven.



Other key sales personnel are Gifford Sutherland, publisher of the cars

and houses sites, who was previously a director in Auto Trader’s

new-media operation, and job site publisher Rayne Roberts, formerly of

Internet Appointments.



Although Fish4 belongs to a consortium of local newspaper groups -

including Northcliffe and Newsquest Media - sales and marketing director

Jonathan Lines said the classified ads were ’just one aspect of our

content. We deal directly with clients to bulk upload cars and jobs on

to the site.’



The number of property ads on the site is set to soar, following a deal

offering UK estate agents part of a 20 per cent stake in Fish4.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).