Fisherman's Friend resurrects classic character for TV ads

LONDON - Confectionery brand Fisherman's Friend is rolling out a new animated TV campaign featuring its classic fisherman character.

The two 20-second ads, created by design agency The Brand Engine and animation production company Film Club, show the fisherman in his trawler battling against poor weather conditions.

In one ad, the trawler is sailing through a thunder storm, while in the other the fisherman must navigate the boat through icy waters.

In both executions, the fisherman begins to suck on some Fisherman's Friend and the conditions immediately begin to clear. The ads end with the strapline 'Never Be without A Friend'.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).