Fitness First hires Tribal DDB to global digital account

Fitness First, the gym group, has hired Omnicom's Tribal DDB as its global digital agency without a pitch.

Fitness First: hires Tribal DDB
Fitness First: hires Tribal DDB

The decision marks a shift in business strategy for Fitness First, which has kept digital work in-house for the past year.

The global brief includes all of Fitness First’s markets, the largest of which are the UK, Germany, Australia and Asia.

Tribal DDB has not worked with Fitness First before. It will begin on the account immediately, helping to develop Fitness First’s long-term digital strategy as well as delivering response-based short-term digital work.

The brand is embarking on a new marketing push and Tribal DDB will help to create a digital ecosystem to offer a "seamless" experience across platforms, an easier online purchasing process and a richer brand experience inside and outside the 400 Fitness First clubs worldwide.

The move comes after Fitness First moved its media strategy, planning and buying business into Vizeum, part of Aegis Media, also without a pitch. Tribal DDB’s appointment will not affect Vizeum.

The appointment was handled by David Langridge, the group marketing director of Fitness First.

He said: "We were impressed with how Tribal DDB understood and interpreted our vision, and we look forward to the team challenging and supporting us in providing Fitness First members with a 21st century service that combines their gym experiences with their everyday lives."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).