Fitness First moves media into Vizeum

Fitness First, the gym, health and fitness group, has moved its media strategy, planning and buying business into Vizeum without a pitch.

Fitness First: moves media to Vizeum
Fitness First: moves media to Vizeum

Vizeum picked up the account ahead of a new marketing push by the gym operator. Fitness First has not had an agency of record for two years following a series of management changes, but last worked with Omnicom's PHD.

The unofficial review process has been handled by David Jones, marketing director at Fitness First, who credited Vizeum’s great ideas around what drives the behaviour and purchasing decisions of our clients.

Richard Morris, managing director at Vizeum, said: "We’re delighted their marketing team have elected to start from a different place with Vizeum. We will help Fitness First improve business results via integrated and innovative media solutions."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).