Five companies including News International Digital Publishing have
signed up for Real Media’s online ad monitoring tool, Open AdStream
Motive, The Examiner, Hemmington Scott, Shop Smart and News
International are five of more than 5,000 website owners that use OAS to
schedule, place and monitor the ads on their sites.
Jay McMullen, Real Media’s head of technology, stressed the importance
of the tool. ’As online inventories continue to explode, and the
competition between sites heightens, it is imperative that publishers
are able to offer better targeting to their advertisers,’ she said.
OAS is designed to deliver the right ads to the right site visitors.
It also collects and analyses data resulting from user interaction.
Real Media announced last week that is has updated the OAS package,
calling it Open AdStream 5.0.
Integrating with the existing Open AdStream package, OAS 5.0 includes a
facility that e-mails users when a banner campaign is in danger of
over-delivering or under-delivering page impressions. This means
publishers, agencies or clients can make the appropriate adjustments to
McMullen added: ’With OAS 5.0 you can schedule and send campaign reports
directly to your customer via e-mail on a monthly, weekly or even daily