Five creatives to run TBWA Simons

TBWA has paid between pounds 12 million and pounds 15 million for Simons Palmer Clemmow Johnson, in a deal that will create a pounds 120 million billing agency and create a rival to the top ten UK agencies.

TBWA has paid between pounds 12 million and pounds 15 million for

Simons Palmer Clemmow Johnson, in a deal that will create a pounds 120

million billing agency and create a rival to the top ten UK

agencies.



TBWA Simons Palmer (or Simons Palmer TBWA - the name has yet to be

resolved) will set up offices at the TBWA building in King’s Cross next

month, with Paul Simons, currently the chairman of Simons Palmer, as the

chief executive.



Jo Hoare, the chairman of TBWA, is to retain the title in the new

set-up. Simons is the venture’s biggest individual shareholder.



Trevor Beattie, the creative director of TBWA, will work with all four

of the Simons Palmer creative directors - Andy McKay, Paul Hodgkinson,

Guy Malcolm and Tony Moore. Beattie said: ’My job is the creative

leadership of TBWA Simons Palmer.’



Graeme Arkell, who became the managing director of TBWA last June, is

not expected to have a role in the new line-up. Simon Clemmow will be

the executive planning director, while Carl Johnson will take up the

role of managing director, the post he holds at Simons Palmer.



The deal is likely to put an end to Simons Palmer’s agreement with

Ogilvy and Mather, which administers and buys the Sony Playstation

business across Europe on Simons Palmer’s behalf.



TBWA Chiat Day holds the Playstation account in the US, so a transition

to the TBWA European network would be a simple move.



Client clashes between Simons Palmer and TBWA are minimal. TBWA’s Virgin

Interactive may be squeezed out by Playstation, and Simons Palmer’s IDV

business will be sacrificed for TBWA’s Seagram’s brands, including

Absolut Vodka and Chivas Regal whisky. A question mark hangs over Simons

Palmer’s LDV vans account, which could conflict with TBWA’s pounds 20

million Nissan business in the UK.



Ownership of the Simons Palmer Group’s shareholding in Manning Gottlieb

Media will be diluted, with Nick Manning and Colin Gottlieb expected to

secure a majority share. The Mission will be spun off, and Mike Perry

will own a 100 per cent share in Headlight Vision.



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