Five line up for Britannia media

Media companies are preparing to pitch for the Britannia Music media planning and buying account as it goes up for review after 22 years with Carat.

Media companies are preparing to pitch for the Britannia Music

media planning and buying account as it goes up for review after 22

years with Carat.



The media independent will repitch for the pounds 13.5 million business

against Mansfield Lang, Universal McCann, MediaVest Manchester and New

PHD.



Carat - then known as the Media Department - was first awarded the task

in 1976, after launching as one of the UK’s first independent media

specialists four years before. At the time, Britannia handled its

creative in-house and only needed its media planning and buying

serviced.



Mark Williamson, Britannia’s marketing director, commented: ’The review

is not a big deal; it’s just more formal this time. We currently deal

with Carat, and may well do so in the future.’



Mark Craze, the Carat managing director, said: ’We perfectly understand

Britannia’s position and look forward to demonstrating how we can

continue to help drive its business forward in the future.’



The media task largely involves high-volume press buying. Britannia’s

’Five CDs for the price of one’ offer is a mainstay of the outside backs

of magazines, especially TV listings titles.



A result is expected by the end of the summer.



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