Five shortlisted for ExxonMobil's pounds 75m global media work

Following a review of its global creative account in the summer, the oil company ExxonMobil has shortlisted five agencies to pitch for its pounds 75 million global media account.

Following a review of its global creative account in the summer, the oil company ExxonMobil has shortlisted five agencies to pitch for its pounds 75 million global media account.

The agencies invited to take part in a pitch include Carat, Starcom MediaVest, Universal McCann, OMD and Zenith Media.

The brands that will be included in the review are Esso, Exxon and Mobil.

ExxonMobil has indicated that it may appoint more than one media agency to its global account, but has made it clear that it will cut down the number of agencies handling the account.

In the UK, Universal McCann works on the Esso brand, which has spent pounds 1.3 million on advertising in the past year (AC Nielsen MMS), while Initiative Media is responsible for the Mobil oil account, which is worth just under pounds 1 million.

A decision will be made in several weeks' time, so that media agencies can be put in place for buying negotiations for 2001. The review is being conducted by ExxonMobil's headquarters in Virginia.

In the summer, ExxonMobil appointed DDB Worldwide to handle the creative for its global fuels account, following a two-way pitch against McCann-Erickson which was the incumbent on the Exxon business since 1923 and which handled the Esso brand outside the US. DDB has held the Mobil business since 1949.

ExxonMobil kicked off a review of its advertising arrangements following approval of the merger between Exxon and Mobil last November. Exxon forms the largest part of the business.



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