Five times Tesco battled with brands

Unilever products have disappeared from Tesco's website and some of its stores after the maker of Dove, Marmite and Magnum insisted on a price rise - but it's not the first time brand owners have fallen foul of the supermarket.

Five times Tesco battled with brands

The FMCG giant said it wanted to put up prices to counteract the falling pound, which has slumped against the Euro since the Brexit vote in June. Tesco wouldn’t play ball, which led Unilever to stop supplying it.

Will the two businesses put their difference aside so that Tesco’s shelves will once again be lined by the likes of Lynx, Knorr and Pot Noodle? We take a look at the historical evidence.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).