Five year-old girl and her cat rock out to 'We Built This City' for Three ad

A five year-old girl cycles down the road with a cat called Simcris Bronte Bronjoy in the bicycle belting out the 1985 power rock anthem 'We Built This City' by Starship.

Three's 'sing it kitty' ad
Three's 'sing it kitty' ad

The ad can only be for telecoms brand Three, the company that brought us the moonwalking Shetland pony, and creative is supported by a "SingItKitty" app, which allows people to star in their own version of the ad.

Brand: Three

Client: Tom Malleschitz, marketing director at Three

Agency: Wieden + Kennedy London

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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