Grey London's latest national TV campaign for Flash avoids the usual imagery of the cleaning process and focuses on a brand message. Based around the strapline, "Flash. Britain's Cleaner", it shows cleaning as the way Britain cares for things that it is passionate about. British cleanliness is highlighted across the regions. To the tune of 'I Do Like to Be Beside the Seaside", in Blackpool we see a shot of a floor at the top of the tower being cleaned. Moving to a football club, the changing rooms are shown as spotlessly clean. The TV campaign launches this week, with outdoor and press next month.