Fleet take-over of BankBoston signals $55m review

- Fleet Financial Group's $16 billion take-over of BankBoston is likely to spark a review for a possible combined $55 million ($34 million) advertising account of the merged bank.

- Fleet Financial Group's $16 billion take-over of BankBoston is likely to spark a review for a possible combined $55 million ($34 million) advertising account of the merged bank.

The merger will create the US's 8th largest bank and will pit Arnold Communications, Boston, which handles Fleet's $30 million account, against the Interpublic Group's Hill, Holliday, Connors, Cosmopulos, also out of Boston, which handles BankBoston's $25 million account.

However, it is unlikely that the deal to create Fleet Boston will be completed before the fourth quarter of this year and so a review could still be some time away.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).