CIA is promoting David Fletcher, its head of planning, as part of a
move to work more closely with sister Tempus agencies.
Fletcher is taking the role of vice-chairman and will be charged with
increased responsibility at CIA and with building closer working
relationships with Added Value Group, Tempus' brand consultancy.
Fletcher, who also heads CIA's research division, MediaLab, took on a
wider role last July when he was tasked with day-to-day control of the
agency alongside the managing directors, Tim Neligan and Andy
This followed the arrival of David Wheldon as chief executive at CIA and
the managing director, Alan Brydon's departure.
CIA is attempting to build its business partly by working with the
Tempus agencies Added Value, Brown ID, Outrider and Good Technology. The
group initiative is called Tempus Partners.
Fletcher is a CIA veteran who joined in 1986. He was promoted to run
MediaLab in 1998 following the departure of Anthony Jones.
Before concentrating on his planning role, Fletcher was CIA's head of
radio and also ran key accounts such as DHL, Shell and SpecSavers.
Fletcher will work alongside Richard Burdett, who remains vice-chairman,
in CIA's management structure. He oversees new business and client
CIA UK employs 120 staff and key accounts include Visa, Nationwide and
Cussons. It recently won business from InStyle magazine and Richemont,
but its Shell and Daily Express accounts are currently under review.