Flextech Television’s ad sales division has secured an integrated
sponsorship deal between Gartmore Investment Management and the
The deal will incorporate traditional sponsorship credits on ad breaks
on the Discovery Channel’s flagship programme Discovery Today. There
will also be click-through banner advertising for Gartmore on the
Discovery Channel’s website, as well as ads on Discovery’s online TV
The deal will run initially from 21 February for six months but Gartmore
may continue the sponsorship if enough response is created.
The deal was negotiated by Flextech’s business development manager
Charles Low on behalf of the Discovery Channel and Hugh Perkins, planner
at Ptarmigan Media, on behalf of Gartmore.
Low said: ’Gartmore is using a multi-platform TV environment for the
first time and is fully aware that Discovery hits a predominantly ABC1
Charlie Ricketts, head of Gartmore Fund Managers, added: ’We are pleased
to be working with the Discovery Channel in what is a new venture for