Flextech sales arm negotiates Gartmore and Discovery deal

Flextech Television’s ad sales division has secured an integrated sponsorship deal between Gartmore Investment Management and the Discovery Channel.

Flextech Television’s ad sales division has secured an integrated

sponsorship deal between Gartmore Investment Management and the

Discovery Channel.



The deal will incorporate traditional sponsorship credits on ad breaks

on the Discovery Channel’s flagship programme Discovery Today. There

will also be click-through banner advertising for Gartmore on the

Discovery Channel’s website, as well as ads on Discovery’s online TV

listings page.



The deal will run initially from 21 February for six months but Gartmore

may continue the sponsorship if enough response is created.



The deal was negotiated by Flextech’s business development manager

Charles Low on behalf of the Discovery Channel and Hugh Perkins, planner

at Ptarmigan Media, on behalf of Gartmore.



Low said: ’Gartmore is using a multi-platform TV environment for the

first time and is fully aware that Discovery hits a predominantly ABC1

male audience.’



Charlie Ricketts, head of Gartmore Fund Managers, added: ’We are pleased

to be working with the Discovery Channel in what is a new venture for

us.’



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