Flextech and UKTV appoint Heys as head of commercial

LONDON -Flextech and UKTV have appointed Claire Heys as head of commercial partnerships, focusing on advertiser funded programming.

Flextech and UKTV appoint Heys as head of commercial

Heys joins from 'Big Brother' maker Endemol UK where she was head of business development for its Initial subsidiary.

She will be responsible for driving Flextech's advertiser funded programming strategy, working closely with sales house IDS.

Flextech claims that Heys' appointment is the first time a UK broadcaster has created a dedicated advertiser funded programming role. Advertisers including Ikea and Renault have already run AFP on Flextech channels.

Heys said: "There is a lot of talk about advertiser funded programming and I am delighted that Flextech/UKTV have demonstrated their commitment to making it a reality."

She will report to Jon James, Flextech’s commercial director, and Nick Betts, commercial director at UKTV, which is Flextech's partnership with the BBC that includes stations such as UK Gold, UKG2 and UKDrama.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).