Floods prompt Walkers to postpone summer ad campaign

LONDON - Walkers Crisps has fallen foul of the washout British summer and has pulled its latest ad campaign amid fears it would offend people affected by the floods.

The ad, which was created by Abbott Mead Vickers BBDO, stars Gary Lineker (pictured) and a group of singing potato farmers. It ends with the former footballer covered in mud.

The commercial aims to promote the fact that the manufacturer now only uses British potatoes in the production of its crisps, a move made by PepsiCo both to support British farmers and to reduce the company's carbon footprint.

In a statement, Walkers said it was delaying the ad launch for at least two weeks: "The theme is British weather, which we don't feel is an appropriate message during the flooding crisis."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).