Flora 'care for the hearts you love' by DDB UK

Flora has launched a new ad encouraging people to look after their hearts, the first for the brand by DDB UK since its appointment to the European account last November.

The people featured the ad take part in a everyday activities and their hearts are outlined with a glowing light to highlight the work that the heart does.

At the end of the ad, viewers are invited to visit FloraHeartAge.com to check their heart age.