Flora 'Flora Cuisine' by DDB UK

Flora has launched its Flora Cuisine line with a new campaign by DDB UK starring TV presenter Vernon Kay and his Mum, Gladys.

Initially unsure about the creamy appearance of Flora Cuisine in the pan, Vernon is won over by Gladys’ assurance it is good for his health and tastes just as delicious too.

The campaign is supported at launch by Yahoo, MSN and YouTube home-page takeovers as well as rich media online video alongside a campaign microsite.