BBH has unveiled a new TV campaign for Flora to communicate its benefits to your heart when consumed as part of a healthy diet.
The 'What is your heart age?' campaign drives people to the website www.floraheartage.com where they can find out the true age of their heart.
The campaign encourages people to make the right nutritional choices and participate in daily physical activity.
The TV spot is supported by press and online work. The film will run on television, in cinema and online.