Florette 'bags of feelgood' by Now

Florette is launching a £5 million ad campaign to promote its crispy salad range.

The campaign is the first by Now since it won the account last year. A 40-second spot, "the joy of salad", breaks on 4 April and features a couple who turn making a salad into a succinct sequence.

It was written by John Townshend, art directed by Steve Paskin and directed by Simon Willows through Blinkink.