Flybe starts search for online partner

LONDON - Flybe, the short-haul airline, is on the hunt for an agency to handle a digital project.

Flybe...looking for digital agency
Flybe...looking for digital agency

The brief will include redesigning the airline's website, which allows users to book flights online, as well as promoting special offers.

Flybe does not currently have a dedicated digital agency on its roster.

In the past, Flybe has used Souk Communications to handle above-the-line work, although, in June, it called a review "to see what else is happening in the market".

Flybe's direct marketing business is handled by CMW, which won the account in November 2006 following a pitch against Personal, The Marketing Store and Tequila.

Last December, CMW devised a loyalty scheme, called "Rewards4all".

It's not known whether Souk or CMW will pitch for the digital brief.

Also in December, the Advertising Standards Authority banned a Flybe national press ad for misleading customers about deals on flights to Malaga.

The watchdog had received one complaint, from a person who had been unable to book a flight to the destination at the advertised price.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).