Fold7 picks up brief to build challenger brand, a start-up price comparison site, has appointed Fold7 to work on its brand, creative and content strategy after a competitive pitch process.

Fold7 picks up brief to build challenger brand was founded in 2008 by entrepreneur Chris Morling, who is looking to position the brand as a trusted alternative in the sector.

The market is dominated by,, and GoCompare, all of which have major ad campaigns. has not had a retained agency before.

Morling said: "Our decision to work with Fold7 comes at a pivotal moment in our company’s growth and we’re all incredibly excited about what the future holds.

"We have already helped millions of people save money by getting a deal that’s right for them and I’ve no doubt the truly novel work Fold7 have planned will help us help many more."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).