Follow the World Cup through the eyes of brands and marketing with our live blog

Which World Cup sponsor will create the biggest buzz? Which brand will come up with the most memorable tweet or Vine? Whose content will draw the most clicks?

Like it or loath it, the World Cup has arrived and it is set to be the biggest marketing dust-up of 2014, with official partners and non-sponsors competing for the attention of football-crazed consumers.

With new World Cup campaigns, content and controversies arriving by the hour, we have created a live blog dedicated to keeping everyone up to date with the latest news from Brazil. Click on the icon below to take a look.

Feel free to flag up any laugh-out-loud tweets or mind-blowing World Cup campaigns with us at

Marketing World Cup blog

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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