Follow the World Cup through the eyes of brands and marketing with our live blog

Which World Cup sponsor will create the biggest buzz? Which brand will come up with the most memorable tweet or Vine? Whose content will draw the most clicks?

Like it or loath it, the World Cup has arrived and it is set to be the biggest marketing dust-up of 2014, with official partners and non-sponsors competing for the attention of football-crazed consumers.

With new World Cup campaigns, content and controversies arriving by the hour, we have created a live blog dedicated to keeping everyone up to date with the latest news from Brazil. Click on the icon below to take a look.

Feel free to flag up any laugh-out-loud tweets or mind-blowing World Cup campaigns with us at

Marketing World Cup blog

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More