Abbott Mead Vickers BBDO's new ad for Foot Locker - the first major work since the agency picked up the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.
The film appears to show the skills of a gang of Foot Locker staff as they use acrobatic tricks to get the job done. Filmed in one single shot, the ad took more than 300 takes to perfect.
It was written and art directed by Charlotte Adjoran and Michael Jones, and directed by Scott Lyon through Outsider. Post-production was by The Mill, with audio post-production through 750mph.