Ford campaign for new SUV stars Mads Mikkelsen in assassin role

Ford is launching an eight-minute short film as part of a £40m European campaign to promote its new SUV model, the Ford Edge.

The film, created by GTB, Ford’s bespoke agency in WPP, was directed by Jake Scott for RSA Films and features Danish actor Mads Mikkelsen, who starred as villain Le Chiffre in James Bond film Casino Royale.

Mikkelsen, whose will this year appear in Star Wars: Rogue One and Marvel’s Dr Strange, stars as assassin "Le Fantôme". The story follows a couple who enter a witness protection scheme after their evidence sends a crime kingpin to jail.

The cast also includes Barbara Steele, the 78-year-old actor who was known for starring in a series of gothic horror films in the 1960s and 70s.

It was written by GTB’s creative heads Julian Watt and Bryn Attewell and shot in Croatia, using the same location as Game of Thrones

The full-length film, released online, will be supported by TV, cinema, OOH and all digital and social platforms. Media planning and buying is being handled by GTB and Mindshare.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published