Ford campaign for new SUV stars Mads Mikkelsen in assassin role

Ford is launching an eight-minute short film as part of a £40m European campaign to promote its new SUV model, the Ford Edge.

The film, created by GTB, Ford’s bespoke agency in WPP, was directed by Jake Scott for RSA Films and features Danish actor Mads Mikkelsen, who starred as villain Le Chiffre in James Bond film Casino Royale.

Mikkelsen, whose will this year appear in Star Wars: Rogue One and Marvel’s Dr Strange, stars as assassin "Le Fantôme". The story follows a couple who enter a witness protection scheme after their evidence sends a crime kingpin to jail.

The cast also includes Barbara Steele, the 78-year-old actor who was known for starring in a series of gothic horror films in the 1960s and 70s.

It was written by GTB’s creative heads Julian Watt and Bryn Attewell and shot in Croatia, using the same location as Game of Thrones

The full-length film, released online, will be supported by TV, cinema, OOH and all digital and social platforms. Media planning and buying is being handled by GTB and Mindshare.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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