Ford Dealers boost Escort backing with stylised O&M spots

Ogilvy and Mather has revived the golden days of silent screen comedy, complete with a damsel in distress, in its latest Ford Escort commercial for Ford Dealers.

Ogilvy and Mather has revived the golden days of silent screen

comedy, complete with a damsel in distress, in its latest Ford Escort

commercial for Ford Dealers.



Shot by Paul Gay of Outsider Films, the black-and-white commercial opens

on a shot of a screaming heroine tied to the railway tracks as a train

fast approaches. Fortunately, her yells are heard and swiftly attended

to by a van containing policemen who succeed initially in freeing

her.



The rescuers’ joy is cut short, however, as the police van backfires and

loses its wheels. The train meanwhile forges ever onward, impervious of

the girl’s plight.



Salvation is nevertheless at hand. As the train thunders nearer, the

real hero, Michael ’Buster’ Brogan, arrives in his new Escort to pull

the van out of the train’s path in the nick of time. The endline is:

’Michael ’Buster’ Brogan saves a few coppers in his.’



Written by Mick French and art directed by Henry Rossiter, the

commercial will run alongside national advertising for the Escort, but

will supply additional information on local deals and dealers. The ad

began testing in Wales and the West Country this week and will break

across other ITV regions from the middle of next month.



A second Ford Dealers commercial, ’elemental’, also broke this week.



It promotes special edition Escorts which have air conditioning and CD

players and features a weather girl protecting herself from the elements

by adjusting the conditions in her car. The frost, rain, cold fronts and

sunshine are depicted by traditional weather-chart symbols.



The ad was written by Tony Tomkin, art directed by Jez Shaw and directed

by Mike Benyon through Alex Myers and Associates.



Media for both commercials was planned and bought by the Network.