Oglivy Advertising has created an orchestra built entirely from real car parts to back the new Ford Focus.
The 60-second spot only uses parts from the Focus as part of a metaphor for the way car parts come together to form a stylish whole.
In the ad, the instruments are played by professional musicians, who perform a specially commissioned piece of music.
The theme, which has being carried over into press, radio and DM activity, ends with the line "The new Ford Focus. Beautifully arranged."