Ford invites O&M to offer ideas for Euro branding campaign

Ogilvy & Mather is making its first inroads into the Ford of Europe business it lost to Young & Rubicam last year.

Ogilvy & Mather is making its first inroads into the Ford of Europe

business it lost to Young & Rubicam last year.



When Y&R was awarded lead status on Ford last July, part of its brief

was to develop an umbrella branding campaign. It is understood that O&M

has now entered into discussions with Ford about creating that

campaign.



A Ford spokeswoman said: ’I don’t want to talk about future campaigns.

The two agencies have very specific responsibilities relating to

different brands. The primary responsibility for the brand campaign

rests firmly with Y&R. The two agencies work well together and there is

no conflict between them.’



The news emerged as Ford was lining up its three global roster agencies,

J. Walter Thompson, Y&R and O&M, to pitch for a separate worldwide

campaign planned for the summer.



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