Ford retains JWT, Y&R in South America

- Ford has decided to retain J. Walter Thompson and Young & Rubicam as its agencies in Latin America following a three-month review of the £72 million ($120 million) business.

- Ford has decided to retain J. Walter Thompson and Young & Rubicam as its agencies in Latin America following a three-month review of the £72 million ($120 million) business.

JWT handles Ford in Argentina, Chile, Colombia, Dominican Republic, Mexico, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela, while Y&R has the account in Brazil, Mexico and Columbia.



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