Ford "unlearn" by Blue Hive

Ford's new campaign tells you to forget everything you know about the brand.

Blue Hive UK (a cross-agency WPP team that services Ford) created the activity, which is the first to completely ditch the marque’s blue logo. The TV ad shows OAPs who run marathons, drone deliveries that frustrate postie-hungry dogs and the death of the autograph. The concept feels familiar but the "Unlearn" strapline is a novel way of framing it. The work was written by Matt Skolar, art directed by Eoghain Clarke and directed by Steve Cope through 2AM.

Credits

Agency
Creative director
Managing director
Director of strategy
Copywriter
Art director
TV producer
Production assistant
Senior account director
Director
Production company
Executive producer
Production company producer
Editor
VFX
Post supervisor
Music negotiation