Ford "unlearn" by Blue Hive

Ford's new campaign tells you to forget everything you know about the brand.

Blue Hive UK (a cross-agency WPP team that services Ford) created the activity, which is the first to completely ditch the marque’s blue logo. The TV ad shows OAPs who run marathons, drone deliveries that frustrate postie-hungry dogs and the death of the autograph. The concept feels familiar but the "Unlearn" strapline is a novel way of framing it. The work was written by Matt Skolar, art directed by Eoghain Clarke and directed by Steve Cope through 2AM.