Ford unveils advertainment campaign

ITV Sales and Ford are launching a new TV advertising concept they are dubbing "advertainment" to support the Ford Focus.

Ford's media agency, MindShare, negotiated a deal that involves a competition running via TV advertising over Easter. For four nights, Ford Focus advertising will be supported by ads asking viewers to enter a competition to win a car by answering interactive questions. Ads featuring "live" graphic overlays will announce the winners. The ads are through Ogilvy & Mather with Red Fig managing competition entry.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).