Four former staffers of the soon-to-be-merged Clark & Taylor -
including its ex-creative director, Rodger Williams - have set up their
Williams, who quit Clark & Taylor last summer, has the majority
shareholding in the venture, to be called Raw, which begins life as a
roster shop for Guinness Ireland.
Williams’ partners are Carolyn Odgers, who previously ran Sainsbury’s
regional account at Clark & Taylor, and the Cannes gold-winning
creatives, Neil Frisby and Richard Coggin.
Odgers, a former Leo Burnett board director, will handle accounts while
helping stimulate new business. Frisby, a copywriter, and Coggin, his
art director, won their gold award while at FCB with a poster for
Anthony Simonds-Gooding, the former Clark & Taylor chairman and one-time
boss of Ammirati Puris Lintas in London, will advise the start-up
partners as the non-executive chairman.
It gets under way as Clark & Taylor - devastated by the loss of its
Sainsbury’s business - is absorbed into Abbott Mead Vickers BBDO.
The partners say they are prepared to work alongside large clients with
existing roster shops or small companies looking for advice on how their
brands should be positioned and promoted.
Drawing on outside planning, research and design resources, as
necessary, they claim they will offer a broad range of services from TV
advertising to the design of music venues.
Williams, one-time creative deputy to Andrew Cracknell at Bates UK,
said: ’I think we’re unique and that our offering is right for the time.
We’re not fast turnaround but we are fast thinkers.’