Former DDB creative legend Bob Levenson dies aged 83

Bob Levenson, the former creative director and vice-chairman of Doyle Dane Bernbach, has died at the age of 83.

Bob Levenson: DDB creative legend
Bob Levenson: DDB creative legend

Levenson spent more than 25-years at DDB, joining as a copywriter in 1959 and moving on to write campaigns for clients including Volkswagen, Sara Lee and Mobil.

After leaving DDB in 1985 he later worked at agencies including Saatchi & Saatchi.

Renowned as one of the best copywriters of the 1960s and 1970s, Levenson created copylines including "It makes your house look bigger" for the VW Beetle and "We want you to live" for Mobil.

Levenson inspired a generation of creatives on both sides of the Atlantic. David Abbott, who joined DDB New York in 1966, once told Campaign that Levenson was "a top gun in the DDB raiding party that changed the face of advertising forever."

According to a report in The New York Times, Levenson passed away on Wednesday due to "chronic obstructive pulmonary disease".

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published