Hynes has moved from his position as managing director and president of Overture Europe to take control of the search engine marketing company and head the launch of a new search marketing product.
Hynes said: "We are just about to launch a new product which will change the way search engine marketing works in the UK."
Hynes has experience in starting up new businesses and services. He saw the UK arm of Overture expand across Europe and other achievements include launching the Air Miles electronic points system, co-launching the electronic points supermarket loyalty scheme with Sainsbury’s Reward card, the loyalty scheme for Natwest credit card and the Shell smartcard.
He explained: "I believe that merging search engine advertising into one simple interface is the way forward. I'm known for joining businesses where I can see massive potential and this is why I have joined WSPS.
"Overture Europe grew from a start-up into a huge, thriving and well-respected business and I aim to take WSPS to the same level."
David Harrison, managing director at WSPS, said: "We are delighted to have Nick on board, his amazing profiles and breadth of experience within consumer marketing initiatives will be essential in leading WSPS to global growth."
WSPS has partnerships with all the major search providers: Google, Overture, Espotting and Mirago. It also supports the major UK search engines.
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