Former Tesco boss Sir Terry Leahy joins Clubcard creators at Starcount

Former Tesco boss Sir Terry Leahy has joined Tesco Clubcard creators Clive Humby and Edwina Dunn at social media analytics firm Starcount.

Sir Terry Leahy: joined Starcount
Sir Terry Leahy: joined Starcount

Leahy will sit on the Starcount board and has become chairman of Starcount’s client council Star Chamber, a group of brands and organisations that has been brought together to improve social media insight and fan interaction

The former Tesco chief executive has also made a "significant" investment in Starcount as part of a $10m funding round from private investors.

News comes after Humby and Dunn, who founded Tesco Clubcard through their data company Dunnhumby, joined Starcount in August as executive directors.

Leahy said: "Just as retailers had to revolutionise their customer engagement practices in the 1990s, brands today are faced with the unique challenges and opportunities presented by social media."

The funding round that coincides with Leahy’s appointment will be used by Starcount to "achieve significant growth in 2014".

Drew Thomson, group chief executive at Starcount, said: "This is a hugely significant time for our business and attracting people of the caliber of Sir Terry, with his unique consumer insight and business expertise is a real coup for Starcount. 

"His deep belief and focus on the customer at Tesco was an inspiration for our philosophy of always putting fans first at Starcount."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).