Fosters 'Channel 4 original comedy sponsorship' by Adam & Eve

Foster's, the beer brand, has launched a range of idents made by Adam and Eve to support its sponsorship of original comedy on Channel 4.

The idents, which will run against shows such as ‘Phone Shop’ and ‘Chattyman’, feature British comedians calling the phone of Brad and Dan, from the ‘Good Call’ campaign. Brad and Dan are not there and so the callers, including Jimmy Carr, Vic and Bob and the Fonejacker Terry Tibbs, leave jokey messages.

The idents were created by Sidney Rogers, Harry Budgen, Matt Gay and John Long. They were directed by John Long through Hungry Man. Editing was by The Quarry with post-production by MPC and audio post-production by 750mph.