Fosters 'girlfriend's mum' by Adam & Eve

Adam & Eve is launching its first ad campaign for Fosters since winning the account in April. The TV ad aims to taps into the famous Australian 'no worries' attitude.

The campaign introduces Brad and Dan, two typical Australian blokes who give advice to callers from the UK who find themselves in a social dilemma.

The duo’s optimistic view of the world means that no matter what question is put to them, they can always help out.

The campaign also sees the introduction of a new strapline for the brand, "Good call’". In the launch ad "Ben from Southend" calls Brad and Dan to ask whether it is likely that his girlfriend will end up looking like her mum and is advised to  "stop thinking about the future and start enjoying the now."

The campaign includes VOD, digital, social media and outdoor ambient activity.