Foster's introduces personalised 'good call' messages

Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new "good call centre".

Foster's Good Call Centre
Foster's Good Call Centre

The 'Good Call Centre' by Adam & Eve, is hosted on a dedicated website and introduced with a short video.

It allows people to submit a mate’s problem to Brad and Dan by picking from a series of choices helping to define their dilemma and adding their friend’s name.

The girls then deliver the file to Brad and Dan and the duo deliver a counselling session, addressing the friend by name.

Users can share a link to the video via their Facebook account or by copying and pasting a URL.

Adam & Eve has also created a short ad to drive people to the website.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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