Four join C&W’s web TV service

Cable & Wireless Communications has enticed another four commercial partners to its internet-based digital cable TV service.

Cable & Wireless Communications has enticed another four commercial

partners to its internet-based digital cable TV service.



Guardian Unlimited, Iceland, Teletext and the personal finance company

Interactive Investor have all installed interactive services on the

system and are also planning to run interactive advertisements.



Guardian Unlimited has produced a television version of four of its

network sites specifically for Cable & Wireless. These include News

Unlimited, Film Unlimited, Cricket Unlimited and Football Unlimited.



The Film Unlimited TV version will add an interactive film search to its

services in the shape of a listings guide for local cinemas.



Iceland will launch an internet home shopping service accessible via its

web address at Iceland.co.uk.



Russell Ford, joint managing director of Iceland, commented: ’This move

into home shopping through digital cable TV will provide us with another

channel to market our service and maximise our customer base.’



Teletext has put together a last-minute weather report service, as well

as a new interactive version of its travel facility, the Holiday Offers

Database.



Interactive Investor will offer up-to-the-minute share price information

and financial news.



Janet Somerville, marketing director at Cable & Wireless, said: ’Not

only are we building more exciting web-based services for the benefit of

our customers, we are also attracting a host of high-street names to our

interactive television shopping centre.’



Martin Graham-Scott, head of communications at Cable & Wireless, said

the new commercial partners will place interactive ads on its cable

services once results have been gathered for the first interactive ad to

run on the company’s system - for Procter & Gamble’s Pantene haircare

range.



The ad is available to 70,000 customers in and around Manchester and

will run until the end of March.